First, take a good look at your own website. No matter how prospective employees hear about your job opening, one of their first steps will be to check out your business online. In a tight labor market, your web presence must be competitive with other businesses looking to hire similar people. Will they get a good first impression of the quality of your business and a good understanding of what you do?

Next, post your job opportunities on your site. You may not want to list specific jobs on the Internet, but rather invites resumes. Introduce this concept by stating, "If you are an energetic, creative, and career-minded professional who relishes a high standard of living, then we need to hear from you today! Please send us a cover letter telling us about yourself along with a copy of your resume."

If you are searching for first time employees, consider a section that profiles a couple of current employees. Include their background, their advancement, and a day-in-the-life story about a typical day. One company even includes an online quiz, which tabulates the match with the job and encourages viewers to apply.

If posting specific job descriptions, the explanation should cover what the job entails, and also describe the ideal candidate for the position. This eliminates inquiries from unqualified people. If you do post jobs online, be sure to keep listings up-to-date and give careful instructions about how to apply and when the search closes. Include statements such as being an equal opportunity employer.

Once this information is on the Internet, you will want to advertise online and in traditional media. For example, place an ad in the local newspaper for a children's camp counselor including the camp's email and web addresses. You will appeal to a web-savvy generation, of course!

Finally, you may want to consider posting your job on a national job database. Future Step, www.futurestep.com, is a site from Korn/Ferry International, a leading executive search firm for management professionals. They claim they can locate a candidate ready to fill a position in 30 days!

A site like www.jobs.com is an affordable alternative. For about $100, you can post one job for 30 days on their website. According to the site, jobs.com "attracts monthly more than 1.5 million visitors searching job listings from nearly 7,500 companies and offers the only all-digital resume management system with free Resumail software that is standardizing delivery of resumes over the Internet."

Try finding your employee talent on the Web!